From the time point of view, in 2024, the activities of home appliance trade-in started slightly differently in different regions, but the new round of home appliance trade-in officially started in August and lasted until the end of the year.
In terms of participating brands, a number of brands participated in this activity. For example, JD.COM joined hands with several brands to invest 3 billion yuan to increase the trade-in service of home appliances. According to the search list, Haier, Hisense, Gree and Midea have the best sales of air-conditioning products. The common feature of these products is that the price is relatively low, basically around 2000 yuan.Home appliance trade-in sales exceeded 200 billionMidea and Hisense are both big players in HVAC business, with the proportion reaching 46%; Haier is the refrigerator, accounting for 30%; Gree is the air conditioner, accounting for 77%.
Guangming. com. The sales of household appliances in China exceeded 200 billion yuan. December 7, 2024.References:Among these brands, the sales revenue in the third quarter of this year was lower than that in the second quarter, except for a slight increase in Haier.
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide
12-13